On, Wisconsin! Support your Badgers and gear up some purple and white men's apparel from the Wisconsin Athletics official online store. Show your Badgers pride with a Wisconsin t-shirt, hoodie or jersey to wear to your next tailgate or gathering. If there's one thing we know, it's Badgers style and we most definitely have you covered no matter what your style is. We have everything from snapback hats for your gamedays to a football jersey for your next tailgate to fit every season of cheering on the Badgers. Show off that there is no place like University of Wisconsin with official gear from the Badgers Athletics shop.