Get the official 2010 stadium t-shirt today!
Fashion and philanthropy
The Red Shirt™ carries on the Badger tradition of giving back in a fun and fashion-forward way. That’s because, all proceeds directly benefit UW-Madison’s Great People Scholarship Campaign. The Red Shirt — a tradition that feels good and looks good, too.
Bring out your Badger. Show off The Red Shirt.
Wisconsin’s beloved mascot is known around the world as Bucky Badger. But only real insiders know his full name is Buckingham U. Badger. And it has been since 1949, when a contest was staged to officially name him. Now with The Red Shirt, consider yourself part of the inner circle.